Susan Totman

Web Designer & Developer, Small Business Consultant, and Master Virtual Assistant

Keyword rich website content.

WHAT DOES “KEYWORD RICH” CONTENT MEAN?

Keyword rich content means that your website textual content should have as many of the keywords that you believe people will search for when searching for your product or service. This text should be “rich” with your keywords in context to what you are providing. Do NOT put “hidden” text in your pages. This means …

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Elite Web Studio, social networking, social media, marketing online.

What is Social Networking and Why Does My Business Need It?

The ‘net has changed the way all of us do business. There is no turning back. It is both exciting and daunting to look back at the incredible speed at which the internet has changed how humans interact and now anyone – including the housewife sitting at home in her jammies sipping coffee at the …

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Small business website - search engine optimization.

WHAT DOES “SEARCH ENGINE OPTIMIZATION” MEAN? IS IT HARD?

Search engine optimization is a process in which your website (preferably as it is designed) is prepared for placement on the web. There are many considerations in optimizing a site for search engine placement. There has to be a balance between functionality and aesthetics. This is often where many designers fall short and provide more …

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Standards compliant web development.

WHAT DOES “STANDARDS COMPLIANT ” MEAN?

A standards-compliant website is one that adheres to specific rules and standards in order to create the greatest level of accessibility possible to everyone. A standards-compliant website separates the actual site content from the site style and design, which ultimately makes your website perform better in search engines, as well as making it much more …

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